Studio Odeonsplatz by Mercedes-Benz is an innovative concept where creativity, digitalization, art and content seamlessly merge into a single, unique brand experience.

Spread across a lavish 400 sqm, Studio Odeonsplatz in the heart of Munich is an integrated physical and digital platform for our guests to network, talk to each other, and get inspiration.

Constantly changing campaigns, exclusive themed worlds and cutting-edge installations – created in collaboration with leading designers, artists, tech experts and makers – fill Studio Odeonsplatz with vibrant life.

The concept is topped off with a coworking and community area, complete with super speedy Wi-Fi and sweeping city views.



This campaign showcases how Studio Odeonsplatz by Mercedes-Benz can contribute to the topic of sustainability as a whole. The space is a hub for visitors to discover the multifaceted elements of a sustainable lifestyle in a playful and immersive way, while connecting with like-minded people and feeling part of a nourishing, conscious community. Showcasing Mercedes-Benz’s engagement with the theme, the space offers workshops and activities hosted in collaboration with selected partners to offer access to green lifestyle solutions, and make connections between economic, environmental, and social responsibility.
The look and feel will embody sustainability, with the narrative unfolding within a distinctive and playful set design using eco-friendly furniture and visual elements. A partner dedicated wholly to sustainability, such as Smile Plastics, adds a spatial frame and brings a modern, optimistic ambiance with their colourful furniture and panels. 
The new EQS by Mercedes-EQ will be the campaign centerpiece – highlighting its “Design for Environment” approach.

The EQS 350 by Mercedes-EQ during the Sustainable Smile campaign in the Studio Odeonsplatz in Munich.

EQS 350 | WLTP: Stromverbrauch kombiniert: 20–16,4 kWh/100 km | CO₂-Emissionen kombiniert: 0 g/km | mb4.me/DAT-Leitfaden-electric




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The campaign Sustainable Smile in the Studio Odeonsplatz by Mercedes-Benz in Munich.


Various campaigns, diverse unique cars, multiple collaborations with several artists and partners in the fields of design, art, innovation and technology.
Explore all the stories and highlights of the previous campaigns!

The campaign The Design Edit in the Studio Odeonsplatz by Mercedes-Benz in Munich.


48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich


Monday to Friday: 9.00 am – 7.00 pm 
Saturday: 10.00 am – 7.00 pm 

The entrance of the Studio Odeonsplatz in Munich.

6 Stromverbrauch und Reichweite wurden auf der Grundlage der VO 692/2008/EG ermittelt. Stromverbrauch und Reichweite sind abhängig von der Fahrzeugkonfiguration. Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO₂-Emissionen neuer Personenkraftwagen können dem „Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch aller neuen Personenkraftwagenmodelle“ entnommen werden, der an allen Verkaufsstellen und bei der Deutschen Automobil Treuhand GmbH unter www.dat.de unentgeltlich erhältlich ist.