Studio Odeonsplatz by Mercedes-Benz is an innovative concept where creativity, digitalization, art and content seamlessly merge into a single, unique brand experience.

Spread across a lavish 400 sqm, Studio Odeonsplatz in the heart of Munich is an integrated physical and digital platform for our guests to network, talk to each other, and get inspiration.

Constantly changing campaigns, exclusive themed worlds and cutting-edge installations – created in collaboration with leading designers, artists, tech experts and makers – fill Studio Odeonsplatz with vibrant life.

The concept is rounded off with a co-working and community area and the deli bar, where first-class hospitality is provided by our cooperation partner, the Michelin-starred Mural restaurant.



The Shine On campaign in the Studio Odeonsplatz by Mercedes-Benz in Munich.

Envisioning a better future is the first step to creating it. It all starts with a vision: the intersection of imagination and innovation. This concept aims to (re)connect us humans with the cosmos, invoking a sense of wonder and limitlessness. In modern times, we have become detached from the magic and limitlessness of the night skies, yet that universal perspective is so important in everything we do. Together, we question the status quo and engage in conversations about what comes next – to co-create value and positivity. It is precisely this optimism that characterizes the work of Sara Shakeel, who merges physical and digital approaches to create astonishing crystalline creations that cast everyday objects in a unique light.

An acclaimed international artist, Sara’s work sparks positivity and love, adding a layer of playful surrealism that brings new hope and new perspectives. Her goal is to unite humans by shining a light on the good in each of us. Just as it takes myriad unique stars to make a galaxy, so the kaleidoscope of humanity is greater than the sum of its parts. For this campaign, Shakeel specially produced a series of digital artworks. The centrepiece is a dazzling installation that uses projection mapping to cover the Mercedes-Benz in crystals, making it shine in a mystical and fascinating way. Alongside the installation, the story covers various topics such as green tech, human-centric design, time travel, and how to cultivate resilience and an inner glow.




Hidden Heroes plays on the power of different perspectives and shows how small or hidden elements contribute significantly to the big picture – from initiatives that change lives in incremental but significant ways to the people and technologies that work behind the scenes to create and shape the world we live in. At the same time, nature exerts immense power, often hidden from view. Hidden Heroes provides a multi-layered backdrop for a series of interesting characters, hidden heroes, and stories.

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The Shine On campaign in the Studio Odeonsplatz by Mercedes-Benz in Munich.


The entrance of the Studio Odeonsplatz in Munich.

48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich


Monday to Saturday: 9.00 am – 7.00 pm