Studio Odeonsplatz by Mercedes-Benz is an innovative concept where creativity, digitalization, art and content seamlessly merge into a single, unique brand experience.

Spread across a lavish 400 sqm, Studio Odeonsplatz in the heart of Munich is an integrated physical and digital platform for our guests to network, talk to each other, and get inspiration.

Constantly changing campaigns, exclusive themed worlds and cutting-edge installations – created in collaboration with leading designers, artists, tech experts and makers – fill Studio Odeonsplatz with vibrant life.

The concept is rounded off with a co-working and community area and the Deli-Bar, where first-class hospitality is provided by our cooperation partner, the Michelin-starred Mural restaurant.



The Hyperscreen Kiosk in the Studio Odeonsplatz by Mercedes-Benz.

The overarching campaign “Interactive Intelligence” steps into the modern interaction of man and machine. Advances in technology are bringing an unprecedented human aura to the digital realm, and complex systems are becoming ever easier to operate. Machines are adapting more and more to human habits and needs, with AI among the most important technologies – from chatbots to the Internet of Things. At the same time, social interactions are shifting overwhelmingly to the digital realm and people everywhere are missing out on authentic connections. 

This campaign dives into this emerging human-machine interaction. At its heart, the campaign features an engaging installation by Sarah Newman, Director of Art & Education at metaLAB at Harvard, the leading institution in the field of experimental arts and humanities, who works at the intersection of research and art to investigate technology’s role in human experience. 

Are there really things we prefer to share digitally, and how do they differ from what we prefer to share in person? Combining audio elements, projections and interactive elements, the installation explores why we are sometimes more willing to trust machines than fellow humans. In safe and nurturing surroundings, visitors are encouraged to share their secrets as a way to reconnect with themselves and each other and develop meaningful relationships.

Alongside the installation, the topic of human-machine interaction is explored through a playful, moderated dialogue that invites visitors to engage with this crucial question of social cohesion at a moment when we need it most.




Envisioning a better future is the first step to creating it. It all starts with a vision. The intersection of imagination and innovation.

The concept aims to (re)connect us, humans, to the cosmos, invoking a sense of wonder and limitlessness. In modern times, we have become detached from the magic of the night skies, yet that universal perspective is so important in everything we do.

Together, we question the status quo and engage in conversations about what comes next – to jointly create value and positivity.

We explore exciting innovations and new ways of thinking that ensure all people and the planet can thrive as well as broader topics that affect society as a whole. The format covers solutions-oriented topics such as green tech, human-centric design, etc.

Are you interested in all campaigns?

S. Shakeel for Mercedes-Benz in the Studio Odeonsplatz by Mercedes-Benz.


The entrance of the Studio Odeonsplatz in Munich.

48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich


Monday to Saturday: 11.00 am – 7.00 pm