A SPACE FOR CREATIVITY & ART

Studio Odeonsplatz by Mercedes-Benz is not a classic retail store, it’s a disruptive format built in an agile and interdisciplinary way. Set within an atmosphere of modern luxury, the Studio uses spatial play instead of static design to offer an inspiring interaction of people, brand and products. In cooperation with global artists the space transformation is becoming a ritual of the concept.
Studio Odeonsplatz embraces disruption to offer a creative playground for creative minds. Get excited for ever-changing campaigns and cutting-edge installations.

The Hidden Heroes campaign in the Studio Odeonsplatz by Mercedes-Benz in Munich.

HIDDEN HEROES

Beyond the visible.

The Shine On Campaign in the Studio Odeonsplatz by Mercedes-Benz in Munich.

SHINE ON

Your space to discover a new galaxy.

The Interactive Intelligence Campaign in the Studio Odeonsplatz by Mercedes-Benz in Munich.

INTERACTIVE INTELLIGENCE

Uncovering the interaction of human and machines.

Project Geländewagen in the Studio Odeonsplatz in Munich.

PROJECT GELÄNDEWAGEN

Pioneering luxury with Mercedes-Benz and Virgil Abloh.

The Mercedes-Benz 300 SL Gullwing in the Studio Odeonsplatz in Munich.

NEW AWAKENING

Nature’s infinite power of renewal.

The Mirror Transit Installation by Studio of Wonders during the Silver Garage Campaign in the Studio Odeonsplatz.

SILVER GARAGE

Park your curiosity here.

UPCOMING CAMPAIGN – GET READY FOR FESTIVE FOREST

In 2021, Maybach marks its centenary. What better way to pay homage to the legacy brand than with this unique, immersive celebration? In cooperation with Maybach, Studio Odeonsplatz is transformed into a cool and cozy pop up lodge, with all the festive trimmings of the season. Fusing forest vibes with a sense of timeless luxury, refined creativity and high quality – reflecting the brand’s values and perspectives – the campaign will run throughout all of December, building a sense of sweet anticipation across the month and ending the year on a high. 

The campaign The Design Edit in the Studio Odeonsplatz by Mercedes-Benz in Munich.

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CONTENT SPACE

Photographing the Mercedes-Benz 300 SL Gullwing with an iPhone during the New Awakening campaign in the Studio Odeonsplatz in Munich.

YOU ARE A CONTENT CREATOR?

Munich has a new place to be: Studio Odeonsplatz by Mercedes-Benz!
In addition to changing art installations and a truly picturesque place for creators, we offer a top-equipped recording room for the best podcast sound quality.
Drop by to take pictures in a unique location or get in touch via Instagram direct message @studio.odeonsplatz!

CONTACT

The entrance of the Studio Odeonsplatz in Munich.

48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich

OPENING HOURS

Monday to Saturday: 9.00 am – 7.00 pm