Spirit of the season.
As the year drew to a close, it was time to soak up the festive spirit of the season and end 2021 on a high. Maybach also marked its centenary, this year – and what better way to pay homage to the legacy brand than with this unique, immersive celebration? In cooperation with Maybach, Studio Odeonsplatz was transformed into a cool and cosy pop-up lodge, with all the merry trimmings of the season. Fusing forest vibes with a sense of timeless luxury, refined creativity and high quality – reflecting the brand’s values and perspectives – this campaign built a sense of sweet anticipation.