JANUARY – MARCH 2021

NEW AWAKENING

The New Awakening campaign in the Studio Odeonsplatz.

Evoking the spirit of new beginnings by harnessing nature’s infinite power of renewal, this concept created a modern, seasonal space in a curated collaboration with Ruby Barber, the founder and creative director of Mary Lennox Studio. With her celebrated label, Ruby’s work is focused on the beauty, mystery and rejuvenating qualities of nature. The flower artist created a dedicated botanical art piece for the space that brought to life the notion of awakening. 
The motif encourages fresh new visions by igniting an inner glow and offering a natural reset for body and mind. 
As each new day is marked by the dawn’s clean slate, this concept imbued the New Year moment with fresh hope. A period of deep reflection has brought about new insights and fresh perspectives and has revealed what’s left when everything else is stripped away. Beyond the pressure to perform, there is a deeper sense of purpose, meaning and identity.

The New Awakening campaign in the Studio Odeonsplatz.
The Mercedes-Benz 300 SL Gullwing in the Studio Odeonsplatz in Munich.
The Swing Installation of the New Awakening campaign in the Studio Odeonsplatz in Munich.
The Trailer of the New Awakening Campaign in the Studio Odeonsplatz.
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STUDIO WALKTHROUGH

Explore the entire Studio Odeonsplatz digitally during the New Awakening Campaign.

The studio walkthrough in the Studio Odeonsplatz in Munich.

SILVER GARAGE

Park your curiosity here.

The Mirror Transit Installation by Studio of Wonders during the Silver Garage Campaign in the Studio Odeonsplatz.

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The entrance of the Studio Odeonsplatz in Munich.

48°08'33.4"N 11°34'38.0"E

Studio Odeonsplatz
Brienner Strasse 1
80333 Munich

OPENING HOURS

Monday to Saturday: 9.00 am – 7.00 pm