To drive, or not to drive.
To drive, or not to drive is no longer the question – at least that’s true for the 20,000-CAR2SHARE members across China. Since its official launch in September 2015, CAR2SHARE has been welcomed with open arms. Of course it’s easy to see why this project has been so successful in retrospect. Daimler Business Innovation chose the perfect target market – educated, technology savvy clientele, that have limited options to purchase a car, but are still looking to get behind the wheel – and the perfect location – busy central business districts in China. When you add in that we were the first self-drive player in the Chinese market it’s no wonder that CAR2SHARE China cooked up the perfect recipe for success.