A few years ago Daimler realized that the more business opportunities they became involved in, the more likely they were to complement existing core structures. The question soon became: “How can new businesses be detected early enough to be developed into groundbreaking ideas and projects?” Since 2007, the resounding answer has been Daimler Business Innovation — a lab for new business models.
This “breeding ground for innovative ideas” takes a very unique position within the company. It’s not simply enough to “think outside of the box” — there is a need to develop a supportive structure to encourage the international team’s way of thinking and working.
The Daimler think tank.
Let’s look a little more closely at Business Innovation: how are they professionally “different”? The essential tasks of Daimler Business Innovation are to recognize trends early enough in order to derive new business models. This not only requires strokes of insight and inspiration but also the integration of a broadly skilled team in order to pull the most pertinent knowledge from various areas of specialization. It’s therefore hard to place employees of Business Innovation into a specific niche, as roles may change according to the topics being addressed — thus ensuring that their knowledge is used in the most effective way.
Of course, it is also important to keep one ear to the ground in order to stay on the cutting edge of technological trends worldwide. A total of five offices in Germany, the USA, China, Brazil and Argentina work closely together to make for a consistently global approach.