A Daimler Way - how it began.
In our last contribution we shared detailed insights behind-the-scenes of Daimler Business Innovation. We undoubtedly mentioned car2go — a project that needs no introduction — that has arrived in major cities around the world and has struck gold in the mobility field. Of course, Business Innovation has developed more projects than this alone, and will continue to develop further into the future.
In 1981 I started at Daimler AG — a company known for innovative products — and although impressive, it was a far cry from what Business Innovation is today. Since 2011 I’ve been at the head of this division and I can look back with pride on a number of projects that have become central to Daimler AG’s success.
Business Innovation - as we know it - originated during a phase in which new growth gaps for Daimler AG were identified. Our goal was to identify business areas of growth potential that would complement existing core business with novel products. Scouting business potential as early as possible, the Business Innovation Lab has become an integral part of the Daimler Group - enjoying steady access to corporate resources with few legal restrictions.