Driving safety at Mercedes-Benz.

New standards since 2009.

Since 2009, DrivingAcademy has set new standards in the field of learner driver education and training, with the aim to ensure road safety beyond borders. Mercedes-Benz DrivingAcademy is the first international driving school provided by an automobile company. It was first established in 2009 near London at Mercedes-Benz World in Brooklands.

Since then, additional DrivingAcademy operations have opened in several cities across the globe. Mercedes-Benz DrivingAcademy is unlike any other driving school. It combines the latest international scientific and best practice recommendations with local requirements for driver education and training, to produce a state-of-the-art learning-to-drive curriculum.

A vision of accident free driving.

Thus Mercedes-Benz DrivingAcademy aims to raise the bar in terms of local standards for driver education. Focusing primarily on young, learner and new drivers, the DrivingAcademy distinguishes itself from other driving schools by offering an in-car coaching approach to driver training, interactive multimedia and a curriculum that actively encourages parental involvement.

In the same way that Mercedes-Benz has led the automotive field in terms of active and passive safety systems in the car, now with the DrivingAcademy, Mercedes-Benz is taking a new step towards its vision of accident free driving by aiming to create safer and more responsible young drivers.

By now more than 30,000 students in Germany.

Since the DrivingAcademy’s successful launch in 2009, a total of over 18,000 driving students have enrolled in Great Britain, USA, the Netherlands, China and Canada. In Germany, the DrivingAcademy is actively delivering the pre-driver traffic education program RoadSense (examples of locations: Stuttgart, Berlin, Leipzig, Bremen). By now, over 30,000 students have participated in the program in Germany plus another 20,000 students in the Netherlands.

Focus on e-learning simulations and tutorials.

Thus far, the DrivingAcademy is operating in five countries on three continents with over 80 driving coaches who have taught around 180,000 hours of driving lessons. Expansion in existing markets and roll-out into new countries is also planned – as driving safety continues to be of great importance to society, our customers, and to Mercedes-Benz.

Mercedes-Benz DrivingAcademy is currently developing e-learning simulations and tutorials for the Mercedes-Benz customer and his/her wider family. These driving simulations and tutorials aim to provide significant mobility and safety benefits to children, adults and seniors. One idea is to offer our customers an online “driver development” package, including a state-of-the-art driver profiling system, and personalised e-learning simulations & tutorials based on the type of driver you are.

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