Mining new discoveries from a rich history.
Business Innovation is always focused on the future, but opportunities for new business can also stem from the past. Interest surrounding the world of Mercedes-Benz heritage has prompted the Daimler Lab to begin a new project titled “Classic Car Travel”. In collaboration with a small premium brand based in Munich called Nostalgic, an exciting program has been devised — one that offers a unique fusion of emotion and automotive history.
Based on experience gained on similar projects, it has become clear that — overall — consumers place a low priority on the ownership of luxury goods while at the same time placing a high value on the ability to use and enjoy luxury goods.
The idea behind Classic Car Travel is perfectly tailored to offer fans just that. This exciting opportunity gives classic fans the chance to experience the unique character, charm and power of a Mercedes-Benz old-timer without the high cost of acquisition or maintenance. Combine that with a chance to experience the most beautiful routes in Europe — and any Mercedes-Benz Classic fan’s dreams will come true.
This project by Business Innovation has achieved two goals simultaneously — devising the perfect offer for fans of Mercedes-Benz Classic while establishing a profitable business model.