Free basic entertainment is commonplace.
Everyday we use tools and services with free basic versions which facilitate communication, provide information or entertainment. Successful and wide spread examples are Skype, Spotify as well as various game apps: The business model behind offers like these is called “freemium”, meaning that the basic use is free, while premium features are fee-based. This pricing strategy is widely used and can be very successful financially – as lately shown in reports of the sales performance of providers of mobile game apps.
It can be assumed that freemium models in comparison to single payment options generate various financial potentials.