Of hot ideas and rotten eggs.
Children are imaginative. They throw a Matchbox car and make it fly. There you have a flying car – and of course, it flies to the moon. At ‘Moonshot Factory Google X’ they work on the same principle. They find radically simple solutions. After all, the Google’s incubator is designed to hatch tomorrow’s key technologies. But which ideas are really worth rewarding and which are just rotten eggs?
The answer comes from Google X’s own inquisition of ideas, known as Rapid Evaluation. This is where ideas are kicked, punched, taken apart, and made to collapse – until those ideas admit that they are not yet ready to change the world. Generally speaking, not a single idea out of a hundred survives. And it is precisely this selection strategy which is the key to making Google X so successful. It is also why only the X has survived from the name Google X.