Youngsters on the Road With Boost.

Busy schedules and the stress of scheduling for today’s youths seem to be part of the daily family life. The pilot program, “Boost by Mercedes-Benz” in Palo Alto, California, addresses that challenge. This tech-enabled youth transportation service is designed to transport children safely and reliably to and from the educational and recreational activities that fill their day. “Boost by Mercedes-Benz” uses environmental friendly Mercedes-Benz Sprinter vans, and provides high-level, ‘white glove’ custom transportation for children by virtue of well-trained and fully licensed drivers and concierges.

And, given that Boost operates in Silicon Valley, innovative technology is the backbone of this top-notch service. A seamless, custom system integrates Glympse – a device tracking technology – with a full-service dispatching and notification system, to keep parents informed while enabling Boost staff to focus on what is most important, our children. Parents can easily register and reserve rides for their kids online at The service covers Palo Alto and other areas of Silicon Valley; one-way rides can be purchased individually or in discounted bundles. This initiative is being offered through Daimler as a project of Business Innovation at Mercedes-Benz Research & Development North America, Inc. which looks at future trends and develops solutions such as “Boost by Mercedes-Benz.”

This article was published by Business Innovation, Daimler’s lab for innovative business solutions. Please find us on Twitter as well as Instagram and join the discussion in the Business Innovation Forum.

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