From fashion blogger to architect – why not? On the road with Anna Ponsa Lopez.
After hundreds of kilometers of empty highway, we make a turn onto an inconspicuous road. Some of the road signs have been dismantled, and entire sections of the roadway disappear beneath the dunes. The Mercedes-Benz E-Class Coupé is approaching the Tabernas desert, the fine sand forms huge clouds in the rear-view mirror, darkening the sun as it reaches the zenith. The sound of a harmonica is audible in the distance.
We are in the heart of the Wild West: The photo shoot we visit is making use of backgrounds and sets that can be seen in several well-known films. Clint Eastwood, Anthony Quinn, Bud Spencer, Terence Hill, and many more left their marks in the sand of this very place. The Spanish photographer, blogger, and architect Anna Ponsa Lopez is about to leave her own.
Instead of the obvious cowboy boots and hats, the choice of accessories falls on cameras – mostly her own.
When Instagram came up seven years ago, I thought it was a platform only for photographers, just for deliberately-staged photography. With this assumption, I became involved early on – and, for my own work, I have maintained this perception.
For every digital image, Anna produces about three to four analogue images. For most photographers, this ratio is inversed, at the least. Depending on the scenery and range of possible motifs, she uses up to two rolls of film a day – or twelve pictures on the memory card.
Anna likes travelling in the urban environment. Her interest in design is in part due to her self-taught eye for geometric design rules in the composition of images. This led to her deep fascination for architecture, which she ended up studying. Whenever she is visiting various Fashion Week events to examine new fashion collections, she is always accompanied by her architecture guides and books.
I love strong, clear structures. Ideally combined with seemingly light, naturally shaped elements; constructions, such as the 'flying roofs' on sports stadiums, which originated in the modern Spanish architecture.
In all her current success, Anna is aware that she will not remain a blogger for her entire career. What’s more, she already planned the 'turn of her profession' and is already building the foundation for her future vocation as an architect. Not only did she acquire contacts with potential future business partners but is already collaborating with architecture studios and design hotels.
I am having a wonderful time right now. I love constantly being on the road and I am looking forward to many projects I want to do. And yet, I am looking forward to the time when my life as an architect begins.
Until then, Anna continues to devote herself entirely to her fashion blog and enjoys the luxury of being able to pick her collaboration partners to her liking. Interesting architecture and splendid design are always required in any of her projects. For the photo shoot with Mercedes-Benz fashion engagement @MBFW, she insisted on the last-minute incorporation of the historic city center of Almeria into the editorial concept.