Mercedes-Benz and ELLE invited visitors to attend DER BERLINER MODE SALON again this season. This time the spellbound guests – among them the three She's Mercedes winners and their friends – were treated to a very special highlight with a show by Vanessa Schindler.
It's a sunny summer's morning last Thursday in Berlin. Mercedes-Benz and ELLE have invited guests to DER BERLINER MODE SALON and the rows of seats in the garden of the venerable Kronprinzenpalais are filling up quickly. People are eager to see designer Vanessa Schindler, recent winner of the Grand Prix du Jury Première Vision at this year's Festival of Fashion and Photography in Hyères, present her collection 'Urethane Pool, Chapitre 2'. Among the guests are our three She's Mercedes Lounge winners and their friends, all of whom are experiencing the hustle and bustle of the Berlin fashion scene up close for the first time.
The industry professionals, including a host of renowned editors and top fashion bloggers, have already taken their seats when there is a flurry of camera flashes at the gates to the garden. Susan Sarandon is the face of this year's Mercedes-Benz fashion campaign – and she is quite eager to see this particular fashion show for herself.
The first model strides along the catwalk to ethereal sounds of electronic music. If the guests weren't already on the edge of their seats, they are now. 29-year-old Vanessa Schindler, a Geneva University of Art and Design graduate who has trained with the likes of Balenciaga and Henrik Vibskov, brings together flowing fabrics such as velvet or chiffon with loose-knit material, ornaments and elements made from polymer. In doing so, she breaks away from the two-dimensionality of textiles. Cut-outs, transparency and structure also add movement and exciting details to her works. 'I'm interested in frozen liquidity', explained the designer from the French-speaking part of Switzerland at the Festival in Hyères. Vanessa Schindler says that in her creations she aims to break out of the supposedly natural characteristics and present something totally new. And in this she certainly succeeds: everything seems to flow. On this morning, Schindler presents three-dimensional artworks which combine organic elements with architectural linearity, while always remaining distinctively feminine. The collection not only demonstrates a keen instinct for design, but above all quality and Zeitgeist. The audience is enthusiastic.
At the end of the show there is an opportunity to take a closer look at the designs. After a group photo beneath the stone steps in the garden, the models mingle with the guests. Time to take some pictures and soak up the atmosphere. The details are even more impressive upon closer inspection. As the Kronprinzenpalais empties, the winners of our prize draw and their friends move on to the Mercedes-Benz Lounge in Kaufhaus Jandorf, the main location of Mercedes-Benz Fashion Week, where they reflect on the show. They all agree: The name Vanessa Schindler is definitely one to keep a closer eye on in future.