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Sustainability unites the worlds of fashion and automobile

Eco-Age Founder & Creative Director Livia Firth and Erdem Moralioğlu

Mercedes-Benz is proud to be partnering with Eco-Age during London Fashion Week for The Green Carpet Challenge event at the historic Wallace Collection – hosted by Livia Firth, Natalie Massenet, Erdem, Sally Singer and Anna Wintour.

The international fashion calendar as an initiative for sustainability. Having previously collaborated with other pioneers like Stella McCartney and Chopard, this year, the London based label Erdem has been invited to design an exclusive capsule collection. The collection, produced to meet ecological and ethical standards, can be purchased from Net-a-Porter, Barneys New York, at Erdem.com and in the new Erdem boutique in London. Mercedes-Benz as the official partner of this event is the perfect match for Eco-Age thanks to the intensive cooperation with the international fashion scene and the shared belief in the importance of sustainability. The current Mercedes-Benz Fashion Campaign “Hybrid by Nature” for the season Spring/Summer 2015 starring international top model Doutzen Kroes and featuring the Mercedes-Benz GLC 350 e 4MATIC – a Plug-In Hybrid SUV, offered the perfect starting point for the message: Sustainability does not contradict progressive style, but is an integral part of modern luxury.

We were delighted to have Mercedes-Benz as a partner for the launch event this year.

Livia Firth (Founder & Creative Director Eco-Age)