Sportiness has become epitomised in the brand name Mercedes, which the Daimler-Motoren-Gesellschaft (Daimler Motor Corporation) began using in 1902. At the turn of the 20th century, Emil Jellinek, the first major customer of Daimler automobiles, registered the vehicles for races in Nice under the pseudonym of “Mercédès”, the name of his daughter. The name of the race-winning cars was soon adopted as the new brand name.
The 'Kompressor', or supercharger technology which made the Mercedes models unique around 20 years later, was introduced by Paul Daimler, a son of the company's founder Gottlieb Daimler. Since 1909, the Daimler-Motoren-Gesellschaft had also been building aircraft engines.