Tradition and future – from the Simplex to the S-Class.
Being a role model means leading the way. Since the earliest days of the automobile, the top-of-the-line models from Mercedes-Benz have been the most well-known and famous ambassadors of German automotive engineering. With groundbreaking innovations, they have set the standards for passenger car development in general. This tradition is still alive today and will, find its continuation in a model series that carries forward the prestigious name of the S-Class into the future.
The roots of this model series date back to the origins of the Mercedes brand: in 1903, Wilhelm Maybach, chief designer at Daimler-Motoren-Gesellschaft, developed the Mercedes Simplex 60 hp, a new top-of-the-range model that was available also in the form of a luxurious touring saloon. It was an automobile worthy of every superlative – elegant and exclusive, stately and fast – an automobile that opened up new perspectives for the high society of the day and which, thanks to its lavish spaciousness, seats in the style of comfortable armchairs and fully enclosed passenger compartment, offered a degree of motoring comfort unattained by conventional “motor carriages”.
In short, the Simplex 60 hp transformed the automobile into a form of conveyance acceptable in polite society. Emperors and kings, industrialists and celebrities placed their orders with the Stuttgart-based company – the name Mercedes became a byword for luxury and comfort on wheels.
This reputation spurred generations of designers and engineers always to give their best – from the early years of the motor car through to the new S-Class: over 110 years of brand history, packed with innovations, patents and ideas that have revolutionised the motor car. And the story is set to continue: just like each of its predecessor models, the future S-Class will once again be more than a car’s length ahead of its time, setting new standards in many areas of automotive engineering – because being a role model means leading the way.