A life-changing encounter.
A chance encounter in the early 1950s had a lasting impact on Bruno Sacco’s future – and the future development of the Mercedes-Benz brand: when the Italian saw the French designer Raymound Loewy’s Studebaker Starlight Coupé at a motor show in his home town of Turin in April 1951, his passion for automotive design was ignited. “That car was like something from another world,” recalls Bruno Sacco more than 60 years later. Soon afterwards, he saw the futuristic looking car on the road again and his resolve to design cars intensified. Having gained some initial experience in the field of design, in 1958 he began what would be a career of more than 40 years with Mercedes-Benz. The long-serving chief designer has now turned 80.