Back
Back

Big anniversary weekend at the Mercedes-Benz Museum.

A festival for fans and familie.

A special treat.

To mark its first round-number birthday, the Mercedes-Benz Museum has a special treat in store for fans: on 4 and 5 June 2016, it is hosting a big tenth-anniversary weekend close to the gates of the plant in Untertürkheim. The highlights will include an extensive children’s programme, vehicle parades on the Saturday (4 June), a Food Truck Festival and a varied offering on the show stage. Admission to the Museum and all attractions is free on both days. Several tens of thousands of visitors are expected.

 

Since its inauguration on 19 May 2006, the Mercedes-Benz Museum has set the standard with its exhibition and diverse programme of events. It has so far welcomed over seven million visitors from more than 170 countries – reason enough to celebrate. The two-day party on the first weekend in June, from 9 a.m. until 6 p.m. on both days (from 11 a.m. until 6 p.m. in the outside area on the Sunday), will be held in and around the Museum as well as in Mercedes-Benz’s adjacent Stuttgart branch, in Mercedesstrasse and on the green area opposite. The weekend marks the climax of an anniversary programme spanning the whole of 2016.

Two parades of Mercedes-Benz vehicles.

A lively review of the 130-year history of the brand, and thus of the automobile itself, will be given on the Saturday by two parades of Mercedes-Benz vehicles on the open-air stage at the Museum. These will include some very special automotive treasures, such as the Mercedes Simplex from 1904, representatives of the early Mercedes models, the historic W 196 Silver Arrow with starting number “658” and the futuristic-looking C 111 research vehicle in orange-metallic.

Two parades of Mercedes-Benz vehicles.

A lively review of the 130-year history of the brand, and thus of the automobile itself, will be given on the Saturday by two parades of Mercedes-Benz vehicles on the open-air stage at the Museum. These will include some very special automotive treasures, such as the Mercedes Simplex from 1904, representatives of the early Mercedes models, the historic W 196 Silver Arrow with starting number “658” and the futuristic-looking C 111 research vehicle in orange-metallic.

Surprise celebrity guests.

From 11 a.m., there will be a parade with the themes 'Icons of Mercedes-Benz history', 'The dream of open-top motoring', '20 years of the SLK' and 'Fascination AMG'. Starting at 2.30 p.m., there will be a second drive-past by 'Icons of Mercedes-Benz history', followed by the themes 'E-Class masterpieces', 'Timeless – Mercedes-Benz SL' and 'Fascination AMG'. Some of the vehicles will be driven and presented by surprise celebrity guests. Afterwards, there will be an autograph session with singer and Brand Ambassador Grace Capristo. Excerpts from the vehicle parades will be relayed to the screen on the nearby show stage. Between the two parades, the vehicles will be on display and can be experienced in the pit walk.

Driving is in the brand genes of the inventor of the automobile. This will be demonstrated at the anniversary weekend by an off-road course at the Mercedes-Benz branch, the show course of the Unimog Museum, the car2go skill course, a smart turning-circle course and rides on the Mercedes-Benz test track (Saturday) and in the Benz patent motor car (Sunday). The Mercedes-Benz Museum is also going mobile on the gastronomic front with a Food Truck Festival in the outside area on both days. These individual mobile restaurants offer a wide and diverse range of food and drink. They will be supplemented by the catering on offer at the Museum and the branch.

The stage is set for the Museum's birthday

On Saturday at 10.45 a.m., the anniversary weekend will be officially opened on the show stage. At 11.30 a.m. (11.45 a.m. on Sunday), renowned architects will chat at the Museum Talk session. At 2 p.m., the VfB mascot Fritzle will make an appearance on the show stage, after which he will explore the entire anniversary weekend site.

At 5 p.m., Grace Capristo, Brand Ambassador of She’s Mercedes, will present some latest hits. She’s Mercedes is a Group-wide initiative with the primary purpose of starting a dialogue. The She’s Mercedes network allows successful women to exchange views, develop new ideas and make contacts. With new services and mobility offerings, Mercedes-Benz is targeting the specific mobility needs of women.

At 2 p.m. and 3.40 p.m. on the Sunday (5 June), there is Classic Talk, at which Mercedes-Benz racing legends will report on their successes and experiences at the wheel of Mercedes-Benz competition vehicles. From 3 p.m., the start and finish of the DTM race at the Lausitzring will be broadcast live.

Birthday party for children.

The anniversary weekend at the Mercedes-Benz Museum will also include an exciting party for the youngest visitors. This will be assured on both days by a children’s programme. From 9 a.m. until 6 p.m. on both days, Level 0 of the Museum will play host to a Small Children’s World & Parents’ Lounge. Next door, children will have an opportunity to make their own films, discover the world of Mercedes-Benz Design and explore the realm of technology in the “Genius” programme. There will also be various attractions on Museum Hill, from a mobile photo studio and a water ride to a CO2 research lab, film screenings on the open-air stage in cooperation with the Stuttgart International Festival of Animated Film (Sunday) and a MobileKids traffic school at the branch.

Birthday party for children.

The anniversary weekend at the Mercedes-Benz Museum will also include an exciting party for the youngest visitors. This will be assured on both days by a children’s programme. From 9 a.m. until 6 p.m. on both days, Level 0 of the Museum will play host to a Small Children’s World & Parents’ Lounge. Next door, children will have an opportunity to make their own films, discover the world of Mercedes-Benz Design and explore the realm of technology in the “Genius” programme. There will also be various attractions on Museum Hill, from a mobile photo studio and a water ride to a CO2 research lab, film screenings on the open-air stage in cooperation with the Stuttgart International Festival of Animated Film (Sunday) and a MobileKids traffic school at the branch.

The world of Mercedes-Benz.

On both days, the complete brand world of Mercedes-Benz will be on show to visitors at the Museum itself with its unique permanent exhibition on 130 years of automotive history as well as in the outside area. Among other things, Mercedes-Benz Classic will present various highlights, from its archive and collection to trading in vehicle/genuine parts. On Level 1, there will be a chance to learn about and try out technical training occupations at Daimler – in line with 100 years of training at the plant in Untertürkheim.

In the outside area, brand and company will present highlights from motorsport along with flexible mobility offerings, Mercedes-AMG, commercial vehicles and innovative technologies.

On the Saturday, over 120 classic Mercedes-Benz automobiles will be exhibited in Mercedesstrasse courtesy of the official brand clubs. On the Sunday, the same area will host a show of public service vehicles, including fire brigade, ambulance, police and technical relief agency vehicles. At the same time, the Museum will present the Mercedes-Benz Classic Mile, an exhibition of historical automotive icons that visitors can experience close up.

More information

Related topics.

Popular
Recommended