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  • 5 August 2018: Vfb Stuttgart season kick-off with “Day of the breast ring” at the Mercedes-Benz Museum. Simulation of the museum with red breast ring.
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    “Day of the breast ring” at the Mercedes-Benz Museum.

    VfB will be appearing at the “Day of the breast ring” and a family party on the hill in front of the Mercedes-Benz Museum on 5 August 2018.

Landmark anniversary.

VfB Stuttgart has been firing people’s emotions for 125 years. The coming season is therefore a landmark anniversary for the club. To mark the season kick-off, VfB will be appearing at the “Day of the breast ring”. The event starts at 11.00 a.m. on 5 August 2018 with a big family party on the hill in front of the Mercedes-Benz Museum. Here fans will be treated to an entertaining programme of events for the young and old, which will also be attended by prominent sports stars. The club’s pro players have already confirmed their attendance. Museum entry and the VfB programme at the museum starting at 11.00 a.m. are free of charge.


Presentation of the new team bus to VfB Stuttgart on 6 July 2017.
5 August 2018: Vfb Stuttgart season kick-off with “Day of the breast ring” at the Mercedes-Benz Museum. Simulation of the museum with red breast ring.

A varied programme.

  • 11 a.m.: Start of the event with a big family party on the hill of the Mercedes-Benz Museum
  • 12 noon: Presentation of the professional squad from VfB and the team of trainers will be appearing on the stage in front of the Mercedes-Benz Museum
  • 1 p.m.: VfB legends such as Guido Buchwald, Karlheinz Förster, Krassimir Balakov, Cacau, and Timo Hildebrand
  • 3.15 p.m.: “Game of Legends” with former VfB professionals, Mercedes-Benz Arena
  • 4.45 p.m.: Highlight – VfB Stuttgart against Atlético de Madrid, Mercedes-Benz Arena

The programme also includes the presentation of the Mercedes-Benz team bus for the current 2018/2019 season. Numerous promotional and interactive stands are set to provide great entertainment. VfB’s partners and other sections will also be represented.

Inseparably connected.

Mercedes-Benz and VfB Stuttgart have enjoyed close and friendly ties for many years. Mercedes-Benz is not just involved in VfB’s home games at the arena named after the brand, it also accompanies the team to away matches, where the team always travels under the Mercedes star. A look back at VfB’s greatest successes reveals that the car brand and team are inextricably linked here, too.


Every championship title VfB has won since 1950 has been celebrated in style with a car parade through the city of Stuttgart. The links to the Stuttgart football scene go back even further still: at the end of the 19th century, the sons of Gottlieb Daimler and Wilhelm Maybach were among the founder members of Cannstatter FC, which played a key role in the formation of VfB.


Presentation of the new team bus to VfB Stuttgart on 6 July 2017.

Stadium atmosphere at the museum.

The major exhibition entitled “125 years of VfB Stuttgart” at the Mercedes-Benz Museum from 9 September 2018 until 2 April 2019 will be a further highlight of this partnership. It enables visitors to experience a stadium atmosphere at the museum and brings the history of the club to life with more than 100 exhibits – from shirts and trophies to documents and stadium memorabilia. Also on show, of course: Mercedes-Benz vehicles from VfB Stuttgart’s championship-winning years.