Post-war Miracle – Form and Diversity.
The German economic miracle after World War II would have been inconceivable without vehicles from Daimler-Benz. The political fathers of the social market economy, the Deutschmark and the economic miracle had themselves chauffeured through the flourishing country in representative Mercedes-Benz sedans and convertibles. And anyone who benefited sufficiently from the economic miracle liked to demonstrate this with a Mercedes-Benz.
Cars like the Adenauer Mercedes, the Gullwing or the Ponton – the basic model at the time – featured high up on the German citizens’ “wanted” list. The cars with the three-pointed star attracted buyers not only with attributes typical of the brand like quality, comfort, longevity, dynamism and representative elegance. Also, the developers in the Mercedes-Benz design studios had recognized the signs of change and ushered in a new era in form and design in Germany. The car increasingly developed from a practically designed means of transport into an individually styled basic commodity. It was a time of new departures formed out of sheet metal, expressing zeitgeist as much as raising hopes of a better future. The same stylistic approach was adopted for the practically designed Mercedes-Benz vans and trucks without which the economic miracle would have been equally inconceivable. They were the untiring workhorses in those days, keeping goods supplies in full swing and working incessantly on construction sites and in agriculture.