Remnants of the past.
The S-Class from Mercedes-Benz has a reputation for combining cutting-edge technology with exceptional reliability and an abundance of safety features. Fittingly, the slogan used by the Stuttgart-based company in the early days was “Mercedes-Benz – engineered like no other car in the world.” The company’s unique history can be traced by means of advertisements which provide authentic glimpses into the past. Carl Benz was actually no great friend of advertising, for which the more genteel term “business recommendation” was used at the time.
He held the view that the quality of a product should speak for itself. He nevertheless placed the world’s first advertisement for an automobile in 1888, to promote his Patent Motor Car.