The Mercedes-Benz Museum was also a visitor magnet in 2014.
More foreign visitors.
Precisely 711,330 came to the Mercedes-Benz Museum, which is 9,303 more visitors than the previous year. 40 percent of the visitors were from abroad – a new record. The big Stars & Cars event on 29 November brought the year to a brilliant conclusion with more than 50,000 spectators. In 2015, the C 111 experimental vehicle will stand in the focal point of a special exhibition. There will be a second round of the Bonhams Mercedes-Benz Auction after being so successful in 2014.
Perfect mixture of past and present.
“With more than 711,000 guests, we have surpassed the visitor numbers from 2013, and if I add in the 50,000 spectators from Stars & Cars, around 761,000 visitors came to us, a spectacular result!” Michael Bock, Head of Mercedes-Benz Classic and the Customer Centre, was pleased to announce.
“Our mix of presenting automobile history in the museum coupled with our popular public events goes down well. My personal highlights of 2014 were the Bonhams Auction and Stars & Cars.”
The best events from 2014.
The 120 years of motorsports anniversary brings different events into focus. At the Long Night of the Museums event in March, there was a talk on the topic “Motorsports through time” with racing legends such as Hans Herrmann, Dieter Glemser, Roland Asch, Ellen Lohr, Paul di Resta and more. In the summer, three 100-year-old original racing cars displayed in the atrium of the museum drew particular attention to themselves: the 4.5-litre Grand Prix racing cars took visitors back to the triple victory of Mercedes at the French Grand Prix in 1914, including the winning car which bore the starting number 28. Finally, the Stars & Cars event in November ensured a spectacular finish to the successful sporting year that was 2014.
50,000 fans cheered on the Formula 1 world champion Lewis Hamilton and the runner-up Nico Rosberg as well as prominent guests such as the German national football coach Joachim Löw and professional golfer Martin Kaymer. Demonstration drives with modern and classic Silver Arrows on a 1.1 kilometre-long temporary racetrack around the museum delighted the fans.
The event highlights for 2015.
Mercedes-Benz Night of the Stars was once again among the culinary specialities. For the first time ever, we will be able to welcome a female celebrity chef to Stuttgart: from 3 to 8 February 2015, two-star-acclaimed chef Tanja Grandits from Stucki in Basel serves up five courses of specialities for guests in the uppermost floor of the Mercedes-Benz Museum. The second Bonhams Mercedes-Benz Auction takes place on 28 March 2015. More exclusive classics from Mercedes-Benz and its predecessor brands go under the hammer. This year again, the Mercedes-Benz Museum will be the venue for the International Festival of Animated Film (5 to 10 May 2015) and from 4 to 7 July 2015, the Museum will host four concerts of the Stuttgart Jazzopen. The spotlights of the Open Air Stage spotlight will be on Caro Emerald, Mario Biondi, Marcus Miller, Joshua Redman & Bad Plus as well as Bob Geldof.