Modern sense of status.
With its sculpture entitled “Aesthetics S”, Mercedes-Benz is providing an artistic glimpse of the design of the luxury saloon of the foreseeable future. The aesthetics of the relief-like sculpture are combined with an exciting projection display. In the eyes of the observer, this creates a three-dimensional world and enables the creative imagination of the designers to be visualised to impressive effect. The modern production in three acts, developed by the Mercedes-Benz designers, will be on display in Hall 1 at the Paris Motor Show (27 September to 14 October 2012).
With the “Aesthetics S” work of art, Mercedes-Benz is continuing its “Aesthetics” series of sculptures which to date comprises the pieces “Aesthetics No. 1” (2010), “Aesthetics No. 2” and “Aesthetics 125” (both 2011).
Tradition meets future.
Since the 1930s, the respective top-of-the-range model from Mercedes-Benz has played a very special role - not only for Mercedes-Benz, but also for the automotive world in general. An S-Class does not only represent the latest state of the art, but also acts as a symbol and role model for the motor car.
“The characteristic lines of the S-Class have always represented the expression of automotive culture, as we understand it. The new S-Class will continue this tradition and, with its striking lines, will put a face to our design philosophy over the coming years,” explains Gorden Wagener, Head of Design at Mercedes-Benz Cars.
Fascination in three acts.
The debut of the relief-like sculpture at the Paris Motor Show will be combined with an exciting projection display. The scene will be set for the sculpture with the aid of light in a series of three acts. The shape will be revealed through projected light reflections, creating a three-dimensional world in which the creative imagination of the designers can be visualised to impressive effect. In addition to the organic, naturally-occurring flowing forms which act as a source of inspiration to the designers, it will also possible to appreciate the scope of impact exerted by the S-Class tradition. This is to be achieved by incorporating four S-Class models from past decades – namely the model series 189, 108, 126 and 221. Wagener: “The Mercedes-Benz S-Class has always impressed with its timeless design, which has existed for decades and has always pointed the way ahead. The sculpture is a continuation of this, and sets the scene for the development of a new S-Class.”