“Ameluna” - futuristic lamp, exclusive design.

Under the slogan “A Bright Future”, Mercedes-Benz Style is cooperating with premium Italian light design company Artemide.

A high degree of sensuality.

At the “Light + Building” trade fair in Frankfurt both companies will present their first joint product: the “Ameluna” pendant lamp. It embodies the Mercedes-Benz design philosophy of sensual purity, which is characterised by the aesthetically complex interplay between pure forms, sensual surfaces and intelligent high-tech. The body of the lamp, whose dynamic layout was inspired by the underwater world, looks like a perfect circle. However, the volume exhibits a tensioned surface which, depending on the viewing angle, is characterized by a dynamic curve. This gives the lamp a high degree of sensuality. “Ameluna” does not need a central light source. The lamp produces an appealingly mystical light atmosphere similar to bioluminescent creatures. Situated at the bottom edge is an extremely flexible printed circuit board with 288 LEDs to provide optimum illumination. Some of the light is scattered through the transparent body, causing the entire lamp to glow thanks to an innovative optic solution as an expression of Artemide’s optoelectronic applied research.


Some of the light is scattered through the transparent body, causing the entire lamp to glow.

The high-end variant of the

The potential of a modern design icon.

The high-end variant additionally comes with a separate light source in various colours, which generates ambience lighting, familiar from Mercedes-Benz vehicles. Like the ambience lighting in the new E-Class, “Ameluna” is controlled from an app. “Artemide as well as Mercedes-Benz are well known for their high demand for design and the creation of iconic products. As part of the collaboration, my team and I created an exclusive designer piece that bears the potential of a modern design icon”, says Gorden Wagener, Head of Design Daimler AG. “The ‘Ameluna’ pendant lamp combines beauty and intelligence and hence perfectly embodies our design philosophy of sensual purity”.

Biomimicry design.

Mercedes-Benz and Artemide, one of the world’s leading Italian light design companies, are united by the same brand values: design, innovation and quality. Carlotta de Bevilacqua, Vice President of Artemide: “The purpose of our cooperation with Mercedes-Benz Style is to unite the two companies’ innovative expertise in the areas of design and technology. Our goal is to develop lighting systems that improve the quality of human life – with a maximum of economy and efficiency. We often find our role models while learning from nature. In the deep sea for example, almost all living beings have the ability to shine – they convert chemical energy with nearly no loss into light: this is biomimicry design”.


Sensual volume, dynamic tension.

The “Ameluna” pendant lamp created by Mercedes-Benz designers combines functionality and emotive appeal for an individual lifestyle. The body, with a diameter of 800 millimetres and a height of 150 millimetres, is made of transparent acrylic. Its interplay between a clear, circular form and an asymmetrical, sensual volume creates a highly emotive and very dynamic tension. Suspended by three wafer-thin support wires, the lamp appears to float in space.

The bottom edge of the lamp is surrounded with a silk-matt aluminium strip that also serves as a carrier for the 288 LEDs. The light radiates downwards like a ring with an output of 44 watts and is at the same time partially dispersed through the transparent body, causing the entire lamp to glow and providing optimum illumination of the room. The intensity of the glow falls off in a fascinating play of light towards the top of the lamp. The elegant play of light ensures optimal illumination in the room. For a highly personal lighting mood, “Ameluna” can be dimmed.

Close up: 288 LEDs make

Inspired by the Sun and the Moon.

The high-end version of the pendant lamp comes with an additional RGBW spotlight that, like the ambience lighting in Mercedes-Benz vehicles, provides elegant touches of colour while guaranteeing a personal lighting mood to suit the user’s preference. Just like the Moon is lit by the Sun, the lamp’s body is illuminated by an additional eight watts spotlight which is positioned up to 1.5 meters above. It thereby produces a flowing colour effect in a wide range of colours. The lamp is therefore called “Ameluna” – a combination of Artemide, Mercedes-Benz and “luna”, the Italian word for moon. The “Ameluna” pendant lamp will be available worldwide in Artemide showrooms as well as at premium lamp shops and furniture stores.

Unmistakable, progressive design.

Since 2010, in addition to classic automobile design, Mercedes-Benz designers have also created the designs for other products in cooperation with selected partners under the label Mercedes-Benz Style. The aim is to transfer Mercedes-Benz’s unmistakable, progressive design idiom and high standards of luxury and aesthetic appeal to other spheres of life. All of the products designed by Mercedes-Benz Style boast a dynamic and avant-garde design that is the hallmark of the brand as well as uncompromising quality and a choice of fine materials finished to perfection.

The ambience lighting incorporated in the high-end variant of

The portfolio of Mercedes-Benz Style includes products from the areas of mobility, lifestyle, sport and interior design.


Icons of contemporary design.

Founded in 1960, the Italian company Artemide with its headquarters in Pregnana near Milan is one of the world’s most well-known light design companies. With its philosophy “The Human and Responsible Light”, the premium brand is a synonym for design, innovation and “Made in Italy”. Artemide light collections are internationally celebrated as icons of contemporary design. Numerous lamps have won various prizes around the world and are on view in most museums of modern art and design, such as at the MoMa in New York, the Victoria and Albert Museum in London, the Galleria Nazionale d’Arte in Rome and the Centre Georges Pompidou in Paris. Since its inception the company has collaborated with leading international designers and architects such as Michele de Lucchi, Norman Foster, Richard Sapper, Naoto Fukasawa, Ross Lovegrove and Jean Nouvel. It also actively supports funding programmes for young designers, cooperating with architecture and design universities as a partner for research and education.

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