The conventional air inlet has been omitted from the Urban eTruck because of the electric drive. Instead, a black panel grille is the branding element that connects the truck with its environment. It is transparent and back-lit by high-resolution LEDs. A number of different visual scenarios are conceivable: The LEDs could be used to recreate the signature Mercedes-Benz diamond radiator grille, to indicate the operating status of the truck, or to show the charge level of the batteries.
Overall, the Urban eTruck represents the polarity between “hot & cool” that is characteristic of Mercedes-Benz design: The sensual contouring of the lines is “hot” and provides an exciting contrast to the highly technical “cool” design features such as the embedded lighting, mirror cams and black panel grille.
The futuristic-looking driver’s cab is not a radical design study but a derivative of the cab of the Mercedes-Benz Antos truck.