The other aspect, represented by Carl Friedrich Benz, stands for the rationale, reduction and technic – the products are cool like something surprisingly, which was never seen before. The designers create with that philosophy not only automobiles but also a world of modern luxury.
The design philosophy is defined by the design code. It is based on six guidelines and appropriately interpreted for each model. Thereby each vehicle is given its own unique character, but always remains recognizable as a Mercedes-Benz.