• The offside of the new generation of the A-Class.

    Campaign for the A-Class: Ready for a new generation.

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  • Prof. Dr Thomas Weber in front of the autonomously driving Mercedes-Benz F 015 Luxury in Motion research vehicle.

    Recognition for fathers of Mercedes-Benz product initiative.

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  • The new smart fortwo cabrio is celebrating its world premiere at the IAA 2015.

    New smart products at the IAA 2015.

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  • The Mercedes-Benz Concept IAA.

    Mercedes-Benz “Concept IAA”: digital transformer.

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  • The second generation of the mid-range SUV from Mercedes-Benz goes by the name of the GLC and represents a big step forward on several fronts.

    Sensual purity and a modern aesthetic: the new GLC.

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  • The Concept GLC Coupé is a near-production-standard study that carries the successful GLE Coupé formula over into a more compact segment.

    Perfectly shaped: The Concept GLC Coupé by Mercedes-Benz.

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Mercedes-Benz Design.

Design creates something out of the ordinary and makes a major contribution to shaping the brand image in the public eye. Today, the designers at Mercedes-Benz reconcile tradition and modernity in designing the cars of the future.

Their creative efforts focus on sensuous clarity as the definition of modern luxury. This precisely expresses a fundamental aspect of the brand – the bipolarity of intelligence and emotion.