Design characterises the brand and is essential for a holistic approach to design. That's why the Daimler AG designers design all the company's brands and products: from the smallest model series, the smart, to the Mercedes-Benz models, and even the very large commercial vehicles. In diverse themed halls, the exhibition presents the broad spectrum of tasks for which the design unit is responsible. Numerous design models, sketches and other exhibits can be seen. The work of the designers is focused around the main brand, Mercedes-Benz. The evolution of the brand from classic to modern luxury is an expression of the design philosophy of sensuous clarity and can be experienced in the exhibition. One very exciting challenge here is the design of the company's smallest brand – smart. The smart fortwo and smart forfour show a perfect balance between heart and mind, passion and reason. The design philosophy upon which this is based therefore goes by the name of FUN.ctional.