Exhibition: “Daimler Design – Unexpected Moments”.
Past, present and visions of the future.
While the Mercedes-Benz Sindelfingen plant celebrates its 100th anniversary at this location, the City Art Gallery of Sindelfingen can look back on its first 25 years of existence this year. The exhibition entitled “Daimler Design – Unexpected Moments” sees the Daimler design world arrive at the City Art Gallery from 11 October 2015 to 18 January 2016. Fascinating glimpses into the past and present as well as predictive visions of the future by the designers all await the visitors in the 100-day exhibition.
The exhibition programme offers plenty of variety: designers talk about their work, a futurologist and an olfactory expert allow visitors to look over their shoulder. Cinema evenings guarantee the best entertainment and workshops are also on offer for children and youngsters.
Design characterises the brand.
Design characterises the brand and is essential for a holistic approach to design. That’s why the Daimler AG designers design all the company’s brands and products: from the smallest model series, the smart, to the Mercedes-Benz models, and even the very large commercial vehicles. In diverse themed halls, the exhibition presents the broad spectrum of tasks for which the design unit is responsible. Numerous design models, sketches and other exhibits can be seen. The work of the designers is focused around the main brand, Mercedes-Benz. The evolution of the brand from classic to modern luxury is an expression of the design philosophy of sensuous clarity and can be experienced in the exhibition. One very exciting challenge here is the design of the company’s smallest brand – smart. The smart fortwo and smart forfour show a perfect balance between heart and mind, passion and reason. The design philosophy upon which this is based therefore goes by the name of FUN.ctional.
Progressive design idiom.
The designers coordinate and structure the global Truck Design strategy for Daimler Trucks and are responsible for the differentiation between the truck brands Mercedes-Benz, BharatBenz, Freightliner, Fuso, Western Star, Thomas Built Buses and Setra. An extensive model collection of the “very big ones” can also be admired in the exhibition. In addition to classic automotive design, the designers also design other products in cooperation with select partners under the label Mercedes-Benz Style.
Visitors can learn how the unmistakeable, progressive design idiom and the high standards of luxury and aesthetics are transferred to other spheres of life.