The designers at Mercedes‑Benz are reconciling tradition and modernity in designing the cars for the future. With the “Aesthetics A” sculpture, the design team presents the vision of a saloon car in the compact car segment reduced to the basic body during the workshop. “In combination with perfect proportions and sensuous surface design, the coming generation of the compact class has the potential to herald a new design era,” says Chief Design Officer of Daimler AG, Gorden Wagener. “Design is also the art of omission: the days of creases are over.”
The secret of the success of the current Mercedes‑Benz design is the fusion of intelligence and emotion. Sensual Purity – with this strategy and philosophy, Mercedes‑Benz sparked a transformation in design whose influence reached beyond the brand itself.