“Up to know we perceive the Bauhaus approach as timeless and modern, driven by the constant desire to shape the future. And it is precisely this concentration on the essential, together with the quest for innovations, that links our design philosophy with the Bauhaus way of thinking”, says Gorden Wagener, Head of Design Daimler AG. The philosophy of sensual purity is the expression of modern luxury and seeks to create timeless designs. It combines tradition and progress, creates the perfect balance between intelligence and emotion, and is driven by the continued desire to create icons of the future.
Mercedes-Benz is the main sponsor of the Vitra Design Museum’s travelling exhibition “The Bauhaus #itsalldesign”. It started in Weil am Rhein and in April you were able to visit the exhibition in the Art and Exhibition Hall of the Federal Republic of Germany in Bonn. Other exhibition venues are Tel Aviv and Brussels. Mercedes-Benz is also actively taking part in the exhibition with its very own piece.