Mercedes-Benz Design picks up award.
Commissioned by the German Design Council, 30 well-known design experts assessed around 1,900 submissions based on a variety of design elements. The effort was made to uncover unique design trends and reward them with the German Design Award 2014. Mercedes-Benz ultimately succeeded in making it into the list of winners twice. Both the new S-Class and the Ener-G-Force concept vehicle proved worthy of a “Special Mention” for particularly successful design solutions.
With its classic architecture and flowing silhouette, the new Mercedes-Benz S-Class offers a very contemporary interpretation of the concept of “sensual clarity”. Its design builds a bridge between today’s progressive design idiom and the classic elegance of the Mercedes-Benz cars of the 1930s – a synthesis of stylish sportiness, sensuous lines and timeless clarity. It was with these attributes that the S-Class already impressed back in June in the Automotive Brand Contest 2013, in which it received the “Best of the Best” award for both its exterior and interior design.
A study of the future.
The Ener-G-Force concept vehicle, which carries the genes of the Mercedes-Benz G-Class, demonstrated at the Los Angeles Auto Show just how this off-road classic could also influence the off-road design idiom of Stuttgart’s premium automotive manufacturer in the future. The cool design study was clearly inspired by the G-Class, but represented a radical reinterpretation of this design icon that looks far into the future.
Thanks to alternative drive systems, the Ener-G-Force was also designed to be exceptionally environmentally friendly and to demonstrate enhanced green-car characteristics – qualities which the design of the one-off-vehicle encapsulated in a visually very consistent manner.