The interior of “Concept EQ” is characterised by contemporary luxury, finding its main expression in an all-new user interface which combines emotive appeal with intelligence and user-friendliness while dispensing with traditional switches and knobs, except for the electric seat adjustment typical for Mercedes-Benz. Two of the three narrow spokes on the steering wheel are provided with touch controls, which are integrated into OLED displays. They indicate icons and symbols in the respective menus. The 24-inch TFT high-definition wide-screen display presents all the relevant information, such as speed, range, driving data, or navigation and map details. The innovation is apparent from the differentiation between a highly reduced and a complex display, including intermediate stages. Whether there is a low information density with a very clean look to the display or whether extra content is on view is left to the driver’s personal preference.