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  • Mercedes-AMG Project ONE: The Beauty and the Beast.
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    Mercedes-AMG Project ONE: The Beauty and the Beast.

Fascination linked with function.

The design of the show car is very obviously inspired by the premium class in motorsport. But above all, it embodies the Mercedes-AMG principle that fascination is always linked with function. Every part has a specific purpose. The result is a mid-engine concept, extremely muscular proportions with the cockpit well forward, large wheel arches, a wasp waist and an extended rear end. “The Mercedes-AMG Project ONE is the hottest and coolest car we have ever designed. It combines our design philosophy of Sensual Purity with the performance of our Formula 1 racing cars and is the perfect embodiment of Performance Luxury,” says Gorden Wagener, Chief Design Officer Daimler AG. “This hypercar’s extreme design marks a milestone in design – there are no lines, and the interior is stripped down to the essentials.”


Front view: Powerful and functional.

The front view is characterised by the large front apron, the various air inlets of which extend across the entire vehicle width. The trapezoidal centre section bears a large, white AMG logo. Above it, on the vehicle body, is the Mercedes star. The hallmark AMG A-wing below the centre section creates a silver-coloured highlight, and seamlessly transitions into the front wings. On the left and right are large, prominent air inlets which are framed by U‑shaped flaps and each subdivided by two black horizontal fins. Flat LED headlamps blend seamlessly into the body contours.


Sensuous, clean surface design.

The low, dynamic greenhouse has an unmistakable, spherical architecture with a distinctive window pattern. The side view also shows a sensuous, clean surface design combined with functional features.


The vehicle flanks are tautly recessed, with black carbon-fibre surfaces redirecting the airflow around the vehicle body as in motorsport. As in motor racing, the doors open both forwards and upwards.


Minimalist style in the monocoque interior.

The interior design concept of the Mercedes-AMG Project ONE follows function on the racetrack, and this is expressed in the radical design idiom. Formula 1 technology is made authentically tangible on both the race track and the road. In the monocoque interior, the reduced components are emphasised in minimalist style both in design and functional terms. The double-nozzle ventilation unit is suspended under the centre screen like a gondola. The screen and nozzles form a single unit, emphasising the lightweight design principle of the whole. The displays’ rectangular basic form is echoed by the ventilation nozzles, and by the centre console in which the start/stop button is located.


Sculptured racing seats.

The door panels are in functional, high-grade carbon-fibre, and integrate smoothly into the sporty interior. As if to mirror the aero winglets of the exterior, the door panelling is visually interrupted to create space for technical implements and a generously concave door centre panel. The sculptured racing seats are in slip-resistant black microfibre, creating an unmistakable association with motor racing. The seat surfaces are interspersed with nappa leather in magma grey and inlays in a sporty textile mesh which optimally assists the air circulation of the seats. There is also yellow contrasting topstitching.


Forged wheel with carbon semi-cover.

Another completely new development is the 10-spoke forged aluminium wheel with centre lock, which is exclusively reserved for the Mercedes-AMG Project ONE. This has a radial carbon-fibre semi-cover with an aerodynamically sophisticated shape: this improves the car's aerodynamics and Cd figure by optimising the airflow around the wheels. At the same time, three flat ventilation slots per spoke section ensure optimum heat dissipation from the brakes. This is another example of how the AMG development team pays the utmost attention to even the smallest aspects, so as to improve the efficiency of the hypercar.