Mercedes-Benz: The definition of sensual purity.
The design code of Mercedes-Benz.
The work of Mercedes-Benz designers focuses on the design philosophy of sensual purity which expresses modern luxury. It is defined by the design code, which is based on six guidelines and appropriately interpreted for each model.
As part of this, each vehicle is given its own unique character, but always remains recognizable as a Mercedes-Benz.
With their design the Mercedes-Benz designers create highly emotive experiences and positive elements of surprise: love of the unexpected, the exceptional, the sublime. With “Unexpected Moments” they design icons with a unique sensual appeal.
The aesthetic, creative use of materials, colour and form is consistent with the bipolarity of the brand Mercedes-Benz. Emotion and intelligence are the poles between which the designers consciously seek the “Harmony of Contrasts” and create “Stimulating Contrast”.
Good design is based on impressive proportions, because they are uses to give expression to energy, harmony and coherence. “Stunning Proportions” are at the heart of what the Mercedes-Benz designers do.
Freeform & Geometry.
“Freeform & Geometry” is the expression of a sculptural, three-dimensional design: clear, comprehensible shapes are at the core of Mercedes-Benz styling and are perfected by sensual, sculpted surfaces.
With “Significant Graphics” the Mercedes-Benz designers bring precision, refinement and high-tech to visual life. They exist in a fascinating interplay with the sensual forms. Refined, precise details give an emphasis to the sensual sculpted shapes.
A sensual experience – sculptural, excitingly muscular forms as well as natural appeal, haptic materials, colours and moods generate “Natural Attraction”.