Grand entrance of the perfect companion.
To mark the launch of the new generation of the A-Class, Mercedes-Benz is starting an extensive marketing and advertising campaign on all communication channels. The campaign will be centred on various print advertisements and a TV commercial. The claim of the campaign: “The A-Class. Ready for a new generation.”
Aimed at a young, modern target group, it will present the vehicle as the perfect companion in everyday life. The message is: the new generation of the A-Class offers its occupants even more comfort than before while remaining as dynamic as ever.