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  • Mercedes-Benz Style’s collaboration with Argon 18 incorporated a minimalist approach to the bicycle.
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    Bicycle.

    Mercedes-Benz Style’s collaboration with Argon 18 is based on a minimalistic concept of the bicycle.

Less is more.

The notion is that simplicity and purity lead to good design. Mercedes-Benz Style’s collaboration with Argon 18 is based on a minimalistic concept of the bicycle. In collaboration with FSA, Vision and Fabric, the bicycle features high-end, invisible and pure components. A top-end bicycle in every detail. Mercedes-Benz Style is responsible for its exclusive appearance with a silver-coloured frame and silver-black gradient on the saddle and struts. The fork has a special shape, optimized for vibration absorption and control.


Mercedes-Benz Style’s collaboration with Argon 18 incorporated a minimalist approach to the bicycle.
Mercedes-Benz Style’s collaboration with Argon 18 incorporated a minimalist approach to the bicycle.

Design philosophy of Sensual Purity.

“The bike blends perfectly with our design philosophy of Sensual Purity. This expresses itself in the bipolarity of emotion and intelligence. The intricately designed carbon frame in conjunction with the typical Mercedes-Benz colour scheme, provides dynamics even while standing still, thus ensuring an emotional connection. Perfectly integrated technical components and fascinating functions represent the high competence of our new partner.” Martin Bremer, Senior Manager, Design Creation Brand Experience.


Available in two component options.

The new Mercedes-Benz Style Endurance Bike is available in two component options— the Ultegra Di2 featuring electronic shifting with FSA Trimax 40 Carbon wheels and the Ultegra group with Trimax 30 wheels. The Ultegra Di2 features an integrated rechargeable battery with charge-level indicator. Each variant can be ordered in six different sizes for an individualized fit. High tech hydraulic brakes come as standard equipment on both option models.

More about Mercedes-Benz Style and Argon18

Mercedes-Benz Style’s collaboration with Argon 18 incorporated a minimalist approach to the bicycle.