Mercedes-Benz wins “Red Dot Award: Product Design 2016”.
A technical milestone.
Mercedes-Benz is a design trendsetter. This was confirmed for the Stuttgart-based company by the judges of the globally renowned design competition, who gives the “Red Dot Award” to the MULTIBEAM LED headlamps on the new E-Class. The MULTIBEAM LED headlamps mark a technical milestone. Each comprising 84 individually drivable high-performance LEDs, these headlamps automatically illuminate the road surface with a hitherto unsurpassed, precision-controlled distribution of exceptionally bright light – without dazzling other road users. At the same time, with their contemporary, pure elegance and dynamically sensual radiation, they reflect the intelligence and high-tech character of the E-Class Saloon. Characteristic, for example, are the twin eyebrows of the newly interpreted daytime running lamps as well as the high-grade details, which lend the saloon a majestically focused look. The high-calibre panel of judges for this year’s “Red Dot Awards” was called upon to judge a record number of 5,214 product entries from 57 countries. The 41 independent designers, design professors and specialist journalists reserved the awards for products of outstanding design expertise.
The prizes went to examples of well-thought-out, innovative styling, aesthetic quality and trendsetting design. In the verdict of the experts, these requirements were met by the MULTIBEAM LED headlamps on the new Mercedes-Benz E-Class.