Vision of the automotive future.
What exactly is the “smell of success”? Is it that heady aroma of fireworks and champagne, the rich scent of rose petals as they flutter to the ground around the feet of the champion? If you’re talking about a one-off triumph, perhaps; celebrating a promotion in the workplace or winning an award, for example. But what if success has become the norm, if setting the benchmark is no longer exceptional but routine, and the one to beat is always yourself? These are circumstances that call for a certain understatement. So how do you go about molding an idea that is already tough to define into microscopically small scent molecules that give the uninitiated nose only a vague sensation of what it feels like? After all, the nose is directly linked to the limbic system. “That’s the oldest area of the brain, the part responsible for the emotions,” explains Sabine Engelhardt. She should know.