Campaign for the A-Class: Ready for a new generation.
Graphic lines and clear contours.
The various themes of the print advertisements present the A-Class in a richly contrasting urban setting. Daylight produces graphic lines and clear contours within a modern architecture. Yellow lane markings give an air of dynamism, passers-by in the background provide an added source of emotion, colour and vitality.
Shadows merge vehicle and ground into a single entity, giving the A-Class a confident, solid poise.
The TV commercial, too, will show the dynamic temperament of the new generation of the A-Class. The protagonist in the spot experiences different adventures that he triggers and influences through the configuration of his vehicle. The variation of the colour transitions creates a fantastical journey from one world to another.
The film is terminated by a sudden stop. The protagonist’s girlfriend takes over the configuration and is herself immersed in another world.