Sensual Purity as an expression of modern luxury.
Sensual Purity as an expression of modern luxury – this was the focus for the designers, and is the design philosophy of Mercedes-Benz. The aim is to create clear contours and smooth surfaces that stage high tech while exuding emotional appeal. That is reflected in the core design values of tradition, emotion and progressivism. Mercedes-Benz creates a bridge between modernity and the avant-garde, between tradition and progressivism. And yet a Mercedes-Benz is always recognisable as a Mercedes-Benz. Because in addition to incorporating new stylistic developments, and in the interests of keeping tradition alive, the designers draw from a gene-pool of styling features typical of the brand. “At the centre of our work is Sensual Purity as an expression of modern luxury, because this is precisely what gets to the heart of our brand philosophy – the bipolarity of intelligence and emotion,” says Wagener, Vice President Design at Daimler AG.
Flowing profile of perfect proportions.
The flowing profile of the Concept S-Class Coupé embodies Sensual Purity in a modern way. It is characterised by typical rear-wheel drive proportions, which are emphasised by the Mercedes-typical signature, the dropping line. The long bonnet with distinctive lines and powerdomes, the cowering greenhouse with high beltline, the accentuated wheel arches as well as the 21-inch wheels and the visually broad rear substantiate the claim of the Concept S-Class Coupé as a masterpiece of automotive refinement. At the centre of the vehicle front is the three-dimensional and further evolved diamond radiator grille, whose structure is defined in this case by rectangular, dark chrome-plated elements.
Positively arched surfaces give the Concept S-Class Coupé a sensual character. The sculpted appearance lends it classic elegance that forms a perfect symbiosis with the modern-progressive design idiom.
The full-LED headlamps with their iconic eyebrows as daytime driving lamps lend it an extremely self-assured and distinctive gaze. On the Concept S-Class Coupé the eyebrows have been further advanced with a semicircular counter-swish. The diamond-look of the headlamps and the tail lamps underline the luxurious appointments of the show car. The side profile is defined by the dome-shaped stretched roof line and the frameless doors. An elegant, three-dimensional chrome frame surrounds the glass areas that are uninterrupted by B-pillars. This underscores the Mercedes-typical coupé look. In designing the pillared exterior mirrors the designers took opportunity of the liberties offered by a concept car and made them especially slim, giving them an elegant appearance.
A muscle above the rear axle protruding from the side wall generates a sense of lightness and dynamic spirit even at a standstill. The positively arched surfaces and lines of the side walls flow into the rear end with a dramatic tapered effect.
Dynamic flow of lines.
Sculpted elegance and simplicity also characterises the interior. The instrument panel seamlessly transitions into the doors in a wrap-around design. The wavelike motion continues in the door panels. The ventilation nozzles have a futuristic and highly detailed design. Being made of a mix of brushed and polished white aluminium with a ceramics-like appearance they are designed to add contrasts. The aluminium control elements have a functional and clean design and provide an exciting contrast to the organic and avant-garde shapes that surround them. On top of the free-form surface are the 30.7 cm (12.3-inch) screens familiar from the new S-Class. As high-tech elements they offer an exciting contrast to the sensual landscape of the instrument panel. In the Concept S-Class Coupé the fully glazed colour displays are even slimmer and seem to float even more freely.
The door panels of the Concept S-Class Coupé are made from aluminium. Delicate topographic lines create an interesting light pattern with tiny sparkling highlights.
The central command unit on the centre console looks like a shiny jewel. Its extremely high-quality “black diamond” surface creates depth of field. The seats have a highly dynamic and natural “flow of lines” and continue the sculpted design of the shapes. In the upper section of the seat the side bolsters envelope the occupant like a collar. The vertical lines of the seats come courtesy of an array of delicate piping. Piping on the side bolsters provides contrast and like the perforation of the seat surfaces is a factor in the sporty-elegant impression. The choice of colours and materials plays with the extroverted contrasts of anthracite and white as well as aluminium, and bolsters both the timeless modernity and avant-garde nature of the design and the claim of the Concept S-Class Coupé to ultimate exclusivity, high quality and perfection.
In this spirit the instrument panel and seats are made from supple calfskin. The roofliner of the vehicle is made from hand-woven silk and consequently underscores the exclusive character of the interior.