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  • Sensual Purity: The “Oasis Plaza” in the Mercedes-Benz Future World is a leisure centre with shopping malls, restaurants and wellness/spa areas.

    Sensual Purity – modern luxury in book form.

    Gorden Wagener on Design.

Behind the scenes at the Design Studios.

“Sensual Purity – Gorden Wagener on Design” encapsulates modern luxury in book form. The book is published by Condé Nast International, London, one of the leading publishing groups for lifestyle topics. From the very first page, it immerses the reader in the all-embracing world of Daimler design, with a special focus on the Mercedes-Benz brand. Through the eyes of Gorden Wagener, Chief Design Officer Daimler AG, the book takes an unprecedentedly in-depth look behind the scenes at the Design Studios and provides a comprehensive insight into the designers’ creative work.

Sensual purity: This design sketch embodies the Mercedes-Benz design philosophy of sensual purity, it is hot and cool.
Sensual Purity: The "Chandelier Rockhouse" in the Mercedes-Benz Future World” merges into the natural marine environment.

“Mercedes-Benz Future World”.

A special highlight of the book is the “Mercedes-Benz Future World”. This shows how the designers’ dreams of a future world take shape as fascinatingly bold yet realistic visions. A visionary lifeworld of the future is to be seen, with roads, bridges, villas and skyscrapers, cars, boats and aircraft. The “Mercedes-Benz Future World” is inspired by the design philosophy of Sensual Purity, which combines the brand’s two poles of emotion and intelligence in unique fashion.

Sensual Purity: The "Floating Panorama Chilling Platform" in the Mercedes-Benz Future World is a free area 250 metres above sea level.

Modern luxury for a future world.

“With our design philosophy of sensual purity we initiated a shift in automotive design,” observes Gorden Wagener. In “Sensual Purity” he shows how the designers apply this philosophy in their creative work. “Hot and cool” is how Wagener describes this combination of emotion and intelligence which stands for modern luxury and gives people what they value most of all today: time, space and the flexibility to lead their daily lives in a calm and efficient manner. The designers have long since ventured beyond the field of automotive design.

Under the “Mercedes-Benz Style” label, Gorden Wagener and his team design lifestyle products for other areas of life. From a surfboard or golf cart, through boats or a helicopter to the interior of an aircraft cabin or of luxury apartments – they apply a holistic design approach to combine technological expertise with creative passion, engendering new life worlds in the process. Created especially for the book, the “Mercedes-Benz Future World” provides an idea of what such new worlds might look like in the future.

“Sensual Purity” – the facts on the book.

The book is the result of a collaboration between Mercedes-Benz and the Condé Nast International publishing company in London. Both share traditions extending back over more than 100 years and enjoy worldwide renown in their respective fields. The book’s 160 pages contain more than 100 colour photographs and over 50 black-and-white illustrations, virtually all of which have been produced exclusively for the book. The lavishly designed volume copiously illustrated with photos and sketches comes in the form of a coffee table book in hardback and featuring a metallic look. It is published in English and will be available for pre-order on Amazon at the beginning of December 2016 and later available for sale on Amazon and selected art stores and museum stores at the start of 2017.

Sensual Purity: Essays by renowned futurologists, philosophers, neuroscientists and novelists illuminate the nature of creativity.