• Representation of the brand aesthetics of Mercedes-AMG transferred to a fictitious living space.

    Sensual Purity: Performance Luxury.

The brand aesthetic.

The brand aesthetic of Performance Luxury that has been defined for Mercedes-AMG aims to tease out the aesthetic aspects inherent in the powerful appeal of the AMG brand. The ambience that the brand aims to exude is initially characterised in terms of colour. A glowing, pulsating red, positioned to accentuate it against a dark backdrop, symbolises power, passion and performance. The materials used are distinguished by their authenticity and very consciously establish a link to the high-technology world of motor racing. The use of contrasts, too, such as smooth – rough, soft – hard, shiny – matt, serves to emphasise the performance aspirations of AMG. New highlights are set by the use of more refined materials revealing, for example, a marble-like structure, thereby conveying a powerful interpretation of the concept of luxury. Dynamic graphics, shapes and their proportions create a sense of speed and underscore the muscular beauty of the brand aesthetic.

White writing on a black sign: “The Experience of Performance Luxury”.
The Mercedes-AMG GT 63 4MATIC+ 4-Door-Coupé on a stage

Mercedes-AMG GT 63 4MATIC+: Kraftstoffverbrauch kombiniert: 11,2–11,0 l/100 km; CO₂-Emissionen kombiniert: 256–252 g/km.4

Exterior design: broad radiator grille, dominant air intakes.

The exterior design, too, reflects the brand aesthetic of Performance Luxury. The design elements are not there just as ornamentation, but have an underlying technical purpose that is apparent in the way they look, with a total focus on the brand value of performance. The AMG-specific radiator grille stems from the world of motorsport. It comprises 15 vertical chrome struts, taking its design cues from the AMG GT3 racing car. Its basic form harks back to the Mercedes-Benz 300 SL racing car that won the legendary Panamericana road race in Mexico in 1952. The front apron in jet-wing design emphasises the cars’ width, making them appear to sit even flatter on the road. The air intakes, with their dominant design, ensure the provision of adequate cooling air to the drive system and are an expression of pure, unadulterated power.

Distinctive, progressive sportiness.

Rear spoilers, whether extendable or fixed, serve not only to emphasise the family affiliation, but play an important part in active aerodynamics. The rear end is characterised by the louvres in the air intakes and the distinctive rear diffuser, while seen from the side, the hallmark side skirts strike the eye.

Carbon-fibre trim is used to underline the progressive sportiness of the brand. Depending on the model, the front splitter, the fins in the wings, the exterior mirror housings and the rear apron can be trimmed with carbon fibre, if so required. There is also a practical reason for the use of carbon fibre, as it weighs less than conventional materials and thus enhances the agility of the vehicles.

Rear view of the Mercedes-AMG GT 63 S 4MATIC+ 4-door coupé
  • Interior of the Mercedes-AMG GT 63 S 4MATIC+ Edition 1

Special connection between driver and vehicle.

The interior design echoes the design idiom of the exterior. Particularly striking: the interior of AMG vehicles is extremely sculptural in style and more oriented towards the driver than is the case with other brands sporting the three-pointed star. The convex curve of the high centre console in a stylised V8 design not only underlines the performance aspirations of the brand, but also fulfils very practical purposes. Thanks to the dynamically rising slope of the centre console, the high beltlines, the concave door panelling, the wrap-around and the low seating position, the driver is integrated into the cockpit and feels fully attuned to the AMG vehicle.

The sharp slope of the instrument panel makes for an exciting interplay with the dominant feature of the centre console. By emphasising the car’s width, it gives the impression of a powerful, outspread wing. AMG Performance seats connect the driver with his or her vehicle in a very special way. By virtue of special side bolsters on the seat surfaces and backrests, they offer the occupants even better lateral support, while lending the interior a distinctive, sporty character with their appearance – also thanks to the AMG badges and the attractive trim in the backrests.

The Mercedes-AMG GT 63 S 4MATIC+ 4-Door Coupé on a stage

Mercedes-AMG GT 63 S 4MATIC+: Kraftstoffverbrauch kombiniert: 11,2 l/100 km; CO₂-Emissionen kombiniert: 256 g/km.4

The pinnacle of sporty motoring.

The most recent addition to the brand family, the Mercedes-AMG GT 4-Door Coupé, reveals its own special interpretation of the hallmark design features of the brand and represents the pinnacle of sporty motoring. It follows the design tradition of the successful AMG GT models and then takes this to the next level. The powerful body exudes dynamism and motivation. Sensuous shapes with convex surfaces lend the four-door AMG GT timeless elegance, while the flowing silhouette with the sleek greenhouse flags up its sporting credentials. Slim Multibeam LED headlamps, the AMG-specific radiator grille, the Shark Nose and the front apron with its enhanced Jet Wing (with flowing A-Wing on the six-cylinder model) also lend the vehicle the typical presence of the AMG GT family.

Beauty and power.

With frameless side windows and a flat windscreen inclined far to the rear, features of the classic coupé architecture are also cited. With the additional seat row in the rear the characteristic lines of the AMG GT models are not compromised. The tailored cut of the upper contours and the broad shoulders point to the athletic, sporty orientation of the vehicle, which is additionally emphasised by very pronounced rear wheel arches. The rear view of the new 4-door coupé picks up on familiar features of the AMG GT design idiom: extremely slim LED tail lights define the hallmark boot sill line, the rear aerofoil extendable in several stages not only underscores the family affiliation; it is also an important element of the active aerodynamics.

Rear view of the Mercedes-AMG GT 63 S 4MATIC+ 4-door-coupé