The internationally renowned fashion designer Jeremy Scott gives wings to the smart fortwo electric drive as high fashion meets the future’s concept of mobility.

Jeremy Scott gives wings to the smart fortwo.

The smart forjeremy: High fashion meets the future’s concept of mobility.

Match made in heaven.

An electrifying encounter between the internationally renowned fashion designer Jeremy Scott and the smart fortwo electric drive has produced a fascinating smart fortwo. “Both the fashion designer Jeremy Scott and the smart brand are pioneering trendsetters, venturing into uncharted territories and challenging the status quo. We were totally enthusiastic about the first sketches that Jeremy presented to us”, said Dr. Annette Winkler, Head of smart.

In addition to his fashion collections, Jeremy Scott also creates unique costumes for pop stars such as Lady Gaga, Madonna, Katy Perry and Rihanna.

The result of this creatively thrilling cooperation is an electric car, ready for lift-off into a new era of mobility – full of lightness and joie de vivre.

The wheel rims are shaped like aeroplane propellers, giving the impression that the electric smart might take off at any minute.

Wings symbolize freedom.

The unique smart forjeremy has wings – a familiar trademark of the American star designer. The wings light up like igniting rockets to form avant-garde rear lights. “For me, wings mean freedom, a sense of weightlessness. Because of this, I definitely wanted to have them for the smart electric drive in order to convey the way it frees the environment of noxious emissions and symbolises the new lightness of mobility”, explains Jeremy Scott. True to form, the cooperation itself was out of the ordinary, smart being the first car brand to permit a fashion designer to make changes to the vehicle’s body.

An electrifying lovestory.

Within eight months, Jeremy Scott had developed the smart forjeremy together with designers of the “smart Design Division” at the Mercedes-Benz Cars Advanced Design Studios in Carlsbad, California. The cooperation sparked a veritable fireball of creativity as the fashion giant came up with a whole host of visionary ideas. All of which results in an avant-garde and futuristic smart with loving details based on the overriding wing theme.

Despite it futuristic design, the smart forjeremy is quite a presence.

The smart forjeremy is painted in bright white, against which the chrome-plated tridion cell glistens like a jewel. On either side of the vehicle is a wing made of transparent fibreglass. “Transparency was a very important factor for me, since it represents lightness and space”, explains the designer.

Die exklusive, elegante Farbgestaltung mit Weiß und funkelnden Chromakzenten setzt sich im Interieur fort.

A dream in white.

The exclusive and elegant marriage of white and glistening chrome accents is continued in the interior of the vehicle, creating an undeniably luxurious look. Jeremy Scott chose fine white nappa leather for the instrument panel, seats and door trim. The gleaming chrome surfaces of the main door trim and typical smart elements such as the closing handles, the side boomerangs of the instrument panel and the characteristic rings on the dashboard instruments form an elegant contrast to the matt white. Shaped like a jet engine, the bright chromium plated side air inlets complete the wing theme on the exterior.  The smart forjeremy combines a forward-looking concept of mobility with the standards of haute couture.

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