The company’s new design hub.
The Advanced Design Studio in Beijing represents the core of the local research and development centre and the company’s new design hub in Asia. Its main objective is to provide Chinese customers with an even more intense Mercedes-Benz brand experience. As a seismograph for trends in design, culture and mobility, the studio forms a firm part of the global Daimler design network.
The creative inspiration from China enriches Mercedes-Benz design. Its tasks range from advanced design concept vehicles to various cooperation projects and competitions with other design studios for the design of series production vehicles.