Mercedes-Benz Design – innovative energy from Carlsbad.
Giving free rein to the imagination.
The Advanced Design Studios are creative spaces where designers can think freely without directly having to consider series production. In Carlsbad, California, designers develop the exterior of show cars, vehicle studies and mobility concepts of tomorrow and beyond. The typical Californian way of life influences the site as well as its proximity to Hollywood. Consequently a special form of creativity flourishes in Carlsbad which uncovers new perspectives and is also evident in Mercedes-Benz series design.