Dialogue with the future.
Advanced Design Studios around the world.
For this reason, four of the five Mercedes-Benz Advanced Design Studios are outside Germany. The aim is to not just chase fashion trends, but to identify long-term trends to increase the value of the Mercedes-Benz brand over many decades and develop ideas to satisfy the highest demands in terms of technology, performance, comfort and safety. The Advanced Design Studios are creative spaces where designers can think freely without immediately having to consider series production.
Gorden Wagener, Chief Design Officer Daimler AG, is responsible for all the studios. The Advanced Design Studios are located in Sindelfingen (Germany), Como (Italy), Beijing (China), Carlsbad and Sunnyvale (California, USA).
In Sindelfingen elements come together.
The Como studio specializes in future vehicles' interiors, primarily as a result of its location within the famous triangle between the cities of Como, Milan and Turin. The Advanced Design Studio Beijing plays a pivotal role in terms of new mobility concepts and collaborations. While the designers in Carlsbad focus on the exterior of the vehicles of tomorrow and beyond, the team at the Advanced Design Studio in Sunnyvale shapes the digital future as well as holistic interfaces for vehicles. All creative elements then come together in Sindelfingen.
The Advanced Design Studios provide paramount impulses to keep developing the Mercedes-Benz design philosophy of sensual purity and carry on setting design trends with new ideas to make future Mercedes models appear sensual and aesthetically pure with a sporty style without denying their heritage and brand identity. For them, the future is happening now.