The daily task of the designers at Daimler Design is to create vehicles that some years later will turn heads on the roads. Their colleagues in the five Mercedes-Benz Advanced Design Studios journey even further into the future. They often think a decade or more ahead.
They don’t just have the domestic market in mind, but also incorporate new trends from other continents and cultures. Their task is to think globally into the future, to care about cultural exchange and to use trend research.