The Advanced Design Studio in Sindelfingen is where Mercedes-Benz design ideas are forged. Beauty acquires deeper significance by embodying a future vision. Designers in Sindelfingen are inspired by this motto on a daily basis and work on the automotive portfolio of the future.
They transfer personal and cultural inspirations to visions of future mobility and let their ideas roam free in the process: this is where show cars, research vehicles, product and design suggestions are born. It is where the decision is made about the brand's design idiom in 20 or 30 years.