The Mercedes-Benz “Concept IAA” was created by the designers of the Advanced Exterior Design Studios.

Mercedes-Benz Advanced Exterior Design.

The designers of the Mercedes-Benz Advanced Exterior Design Studios conceive cars for the future and therefore incorporate trends from other continents and cultures.

  • Mercedes-Benz Advanced Exterior Design.

  • The design of the future.

    Daimler designers have the task of designing vehicles that will appear on the roads some years later. Their colleagues at the Mercedes-Benz Advanced Exterior Design Studios “journey” even further into the future. They think and design a decade or more ahead. They not only have the domestic market in mind, but, above all, also incorporate trends from other continents and cultures.

    Their brief is to think globally, to nurture cultural exchange, to conduct trend research and to act as ambassadors for Daimler Design. The Advanced Exterior Design Studios are located in Sindelfingen (Germany), Beijing and Sunnyvale. Sindelfingen is where the threads from all the studios run together, where committees present their designs and models to measure themselves against their in-house design competitors.

    The Mercedes-Benz “Concept IAA” is a symbiosis of design and aerodynamics.

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